Resources
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Articles: Insights, strategies, and best practices for high-impact telephone fundraising
Donor Outreach Is More Than Fundraising
When many people hear the word fundraising, they think of asking for money. But effective donor outreach is much broader than that. At Donor Outreach by JMA, we believe donor outreach includes every meaningful interaction that strengthens the relationship between a...
Why Personal Donor Outreach Still Matters in Fundraising
Fundraising has changed dramatically. Nonprofits now use email platforms, online giving pages, digital advertising, social media, texting, CRM systems, dashboards, and artificial intelligence. These tools help organizations communicate faster and reach more people....
Why Nonprofits Should Communicate With Donors During Uncertain Times
When times feel uncertain, many nonprofits hesitate to communicate with donors. They worry about saying the wrong thing. They assume donors are overwhelmed. They fear appearing insensitive by asking for support when household budgets may be tight. Those concerns are...
Why We Are Becoming Donor Outreach by JMA
For many years, nonprofit organizations have known us as J. Milito & Associates. During that time, we have had the privilege of partnering with nonprofits, schools, faith-based organizations, YMCAs, healthcare organizations, and human service agencies to help...
Why Donor Relationships Matter Most During Economic Uncertainty
Economic uncertainty can affect revenue streams. Grants may become more competitive. Event sponsorship may slow. Donors may delay decisions. Costs may rise. Organizational leaders may feel pressure from every direction. But while revenue streams can fluctuate, strong...
How Boards Should Lead During Challenging Economic Times
During challenging economic times, nonprofit boards often focus on budgets, expenses, reserves, and financial projections. Those responsibilities are essential. But boards also have another important role. They help build donor confidence. Fundraising is not only the...
Why Your Donors Need to Hear From You Right Now
When times feel uncertain, many nonprofits hesitate to communicate with donors. They worry about saying the wrong thing. They assume donors are overwhelmed. They fear appearing insensitive by asking for support when household budgets may be tight. Those concerns are...
Five Ways Nonprofits Can Thrive During Economic Uncertainty
Economic uncertainty can create anxiety for nonprofit leaders. Donors may hesitate. Costs may rise. Demand for services may increase. Boards may become cautious. Development teams may feel pressure to do more with less. But uncertainty does not have to mean retreat....
The New 2026 Charitable Tax Deduction: What Non-Profits Need to Know
Beginning in 2026, new federal tax legislation may create a significant fundraising opportunity for charitable organizations across the country. The new law allows taxpayers who do not itemize deductions to potentially deduct: Up to $1,000 for individuals Up to $2,000...