Resources
Staying informed on current trends and strategies is an important part of our jobs. It keeps our fundraising fresh and attentive to our mission and those who support it.
Our library of resources will help you Learn More so you can Do More.
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Articles: Insights, strategies, and best practices for high-impact telephone fundraising
How Thank-You Calls Strengthen Donor Loyalty
Sometimes the most effective fundraising strategies are also the simplest. One of those strategies is the thank-you call. A thank-you call does not require a major campaign. It does not require a large budget. It does not require a complicated message. It requires...
Why First-Time Donors Need Special Attention
A first gift is a moment of opportunity. Someone noticed your organization. They cared enough to give. They took a first step toward supporting your mission. What happens next matters tremendously. Too often, first-time donors receive a receipt, perhaps a generic...
The Real Cost of Losing a Donor
When a donor stops giving, it may appear to be a small loss. A $50 gift. A $100 gift. A $250 gift. A monthly contribution that quietly ends. But the true cost of losing a donor is rarely limited to one gift. Donor loss affects future revenue, campaign performance,...
Why Donor Retention May Be Your Most Important Fundraising Metric
Many nonprofit organizations focus heavily on finding new donors. New donors are important. They help expand reach, grow awareness, and bring new energy to the mission. But if an organization is constantly replacing donors who stop giving, fundraising becomes harder,...
Why Personal Donor Outreach Improves Year-End Fundraising
Emails are scheduled. Letters are mailed. Giving Tuesday campaigns are planned. Social media posts are created. Events may be underway. Development teams are juggling many priorities. With so much happening, personal outreach can feel like one more task. But it may be...
Board Questions for Year-End Fundraising Success
Year-end fundraising is not only a development department responsibility. It is a leadership priority. Boards play an important role in helping nonprofit organizations prepare for the most important giving season of the year. They provide oversight, strategy,...
Seven Fundraising Trends Nonprofits Should Watch Before Year-End
The fundraising environment continues to change. Economic uncertainty, donor fatigue, tax law changes, technology, generational giving patterns, and increased competition all affect how nonprofit organizations connect with supporters. Yet one thing remains constant:...
Why Nonprofits Should Start Year-End Fundraising Planning in September
For many nonprofits, year-end fundraising feels like a November and December activity. Appeals go out after Thanksgiving. Giving Tuesday arrives. Final emails are sent in the last week of December. Development teams work hard to close the gap before the calendar...
Donor Outreach Is More Than Fundraising
When many people hear the word fundraising, they think of asking for money. But effective donor outreach is much broader than that. At Donor Outreach by JMA, we believe donor outreach includes every meaningful interaction that strengthens the relationship between a...