Resources
Staying informed on current trends and strategies is an important part of our jobs. It keeps our fundraising fresh and attentive to our mission and those who support it.
Our library of resources will help you Learn More so you can Do More.
Seven Fundraising Trends Nonprofits Should Watch Before Year-End
The fundraising environment continues to change. Economic uncertainty, donor fatigue, tax law changes, technology, generational giving patterns, and increased competition all affect how nonprofit organizations connect with supporters. Yet one thing remains constant:...
Why Nonprofits Should Start Year-End Fundraising Planning in September
For many nonprofits, year-end fundraising feels like a November and December activity. Appeals go out after Thanksgiving. Giving Tuesday arrives. Final emails are sent in the last week of December. Development teams work hard to close the gap before the calendar...
Donor Outreach Is More Than Fundraising
When many people hear the word fundraising, they think of asking for money. But effective donor outreach is much broader than that. At Donor Outreach by JMA, we believe donor outreach includes every meaningful interaction that strengthens the relationship between a...
Why Personal Donor Outreach Still Matters in Fundraising
Fundraising has changed dramatically. Nonprofits now use email platforms, online giving pages, digital advertising, social media, texting, CRM systems, dashboards, and artificial intelligence. These tools help organizations communicate faster and reach more people....
Why Nonprofits Should Communicate With Donors During Uncertain Times
When times feel uncertain, many nonprofits hesitate to communicate with donors. They worry about saying the wrong thing. They assume donors are overwhelmed. They fear appearing insensitive by asking for support when household budgets may be tight. Those concerns are...
Why We Are Becoming Donor Outreach by JMA
For many years, nonprofit organizations have known us as J. Milito & Associates. During that time, we have had the privilege of partnering with nonprofits, schools, faith-based organizations, YMCAs, healthcare organizations, and human service agencies to help...
Why Donor Relationships Matter Most During Economic Uncertainty
Economic uncertainty can affect revenue streams. Grants may become more competitive. Event sponsorship may slow. Donors may delay decisions. Costs may rise. Organizational leaders may feel pressure from every direction. But while revenue streams can fluctuate, strong...
How Boards Should Lead During Challenging Economic Times
During challenging economic times, nonprofit boards often focus on budgets, expenses, reserves, and financial projections. Those responsibilities are essential. But boards also have another important role. They help build donor confidence. Fundraising is not only the...
Why Your Donors Need to Hear From You Right Now
When times feel uncertain, many nonprofits hesitate to communicate with donors. They worry about saying the wrong thing. They assume donors are overwhelmed. They fear appearing insensitive by asking for support when household budgets may be tight. Those concerns are...