The fundraising environment continues to change. Economic uncertainty, donor fatigue, tax law changes, technology, generational giving patterns, and increased competition all affect how nonprofit organizations connect with supporters. Yet one thing remains constant:...
For many nonprofits, year-end fundraising feels like a November and December activity. Appeals go out after Thanksgiving. Giving Tuesday arrives. Final emails are sent in the last week of December. Development teams work hard to close the gap before the calendar...
When many people hear the word fundraising, they think of asking for money. But effective donor outreach is much broader than that. At Donor Outreach by JMA, we believe donor outreach includes every meaningful interaction that strengthens the relationship between a...
Fundraising has changed dramatically. Nonprofits now use email platforms, online giving pages, digital advertising, social media, texting, CRM systems, dashboards, and artificial intelligence. These tools help organizations communicate faster and reach more people....
When times feel uncertain, many nonprofits hesitate to communicate with donors. They worry about saying the wrong thing. They assume donors are overwhelmed. They fear appearing insensitive by asking for support when household budgets may be tight. Those concerns are...
